Human Design, Human Growth

From a corner in a small Swedish town to a corporation with a network that spans Europe.

It all started when Ola Götesson founded Götessons Industri AB in 1984. In a corner shop in Dalstorp, a small community in southern Sweden, he made wire products such as wastepaper baskets, hat racks and dish drainers. Pretty soon, everyone in the market realised that Götessons was not like other companies. Innovations were mixed with great courage and eager entrepreneurship. This facilitated the company’s rapid growth.

Its innovations are based on people’s needs and with the advent of computers, they started developing products for a better work environment for those sitting in offices. In 1992, Ola Götesson created a solution to gather the increasing number of cables under and on the desk. The world’s first cable manager entered the market and marked the start of an incredible journey that brings us to the present day.

Pretty soon, Götessons was developing and manufacturing a variety of products for offices, conference facilities and workplaces. The son of Ola, Johan Götesson takes over the CEO role in 2006 and, like his father, he revolutionized the market by launching an acoustic table screen with a zipper in 2010 that became the first textile product and a new milestone in Götesson’s history. The company continued to grow and offered even more products, often unique both in form and function. They soon set their sights on the conference and hotel industries.

In March 2013, Connecting Capital acquired the majority of the shares in Götessons and development continued without losing the people who nurture the innovative and strong culture that has characterised the company over the years. Soon it became a market-leading interior design company with a focus on office, hotel, and conference environments. In order to expand into even more markets, in 2015 Götessons acquired Akustikmiljö i Falkenberg AB as a wholly owned subsidiary. With its unique expertise in acoustics and in collaboration with Götessons, they formed a competitive team to work on acoustic solutions for workplaces and the public environment.

In 2015, Götessons built new premises in Ulricehamn, which in the same year would be named one of Sweden’s most attractive offices. That is just one way in which the company has led by example. Ergonomics and acoustics are integral to the beauty, even though they have previously been quite far from being considered attractive.

In 2019, Accent Equity Partners AB took over the majority ownership for Götessons’ continued expansion in the Nordic and international markets. Shortly after, Götessons was strengthened further with the acquisition of David design – one of the pioneers of new Nordic design. Since 1998, David design has produced furniture, lighting, and accessories together with world-leading designers such as Claesson Koivisto Rune, Nendo, Richard Hutten, Florent Coirier and Lars Hofsjö. Götessons Industri AB has now further improved its offer to architects, interior designers and customers in Sweden and around the world. At this point, the company provides ergonomic, functional, and well-designed comprehensive solutions throughout Europe on a daily basis.

Götessons decided early on that new brands should not be baked in and merged with Götessons Industri AB, but that they should live on with all their values in the market. Götessons knows that success lies in entrepreneurship and people’s ability to innovate and design, something you risk losing if you’re forced to change tack or don’t understand the culture. On the other hand, in an effort to take better advantage of each other’s expertise, create common strategies and meet the market with combined strength where needed, a main parent company was created in 2021 – Götessons Design Group.

In 2022, two new brands were launched within the group. GSIGN, which offers products “From gamers to gamers,” and FROM:, with the concept “Design for the home, products for work.” GSIGN targets the consumer market and aligns well with GDG’s philosophy of creating sustainable people. Also in 2022, the group welcomed a new addition: the Norwegian company Scan Sørlie, a comprehensive furniture supplier in the Nordic market.

In 2024, Norco Interior and Sias Contract were acquired by the group. Norco Interior is a successful interior design company with markets in the Nordic countries, as well as Central and Eastern Europe. Norco Interior offers customized interiors for shops, restaurants, hotels, and public spaces. The company operates two large production facilities, one focused on wood processing and the other on metalworking. Combined with an extensive network of subcontractors, this makes Norco Interior a complete and reliable partner delivering high-quality solutions. Sias Contract, which is part of Norco Interior, operates primarily in Norway and specializes in managing interior design projects, especially for the hotel industry. Sias Contract is involved from concept to final solution, ensuring quality with carefully selected suppliers. The merger with Norco Interior strengthens Götessons Design Group’s market position and creates a broader and more versatile portfolio of products and services. Together, Norco and GDG become a complete provider of customized interior design concepts. Read more about all our brands here.

Within Götessons Design Group, management, sales, and marketing synergies are created for the brands within the group. Here, overarching strategies are developed without disrupting the day-to-day operations of the brands in the market. The aim is to keep eyes on the horizon, spot needs and trends, and to be the meeting point for a strong group with a common vision. Just as Ola once said, we see people’s needs before they do themselves. Then we develop a solution, it’s as simple as that.

Human Design. Human Growth.

Emil Johansson

CEO

+46 (0)321-68 77 22
emil@gotessonsdesigngroup.com

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Ove Opseth

Deputy CEO

+46 (0)70-589 76 18
ove@norcointerior.com

John De

John De Boer

Sales Director products

+46 (0)321-68 77 77
john@gotessonsdesigngroup.com

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Bert Martinsson

Sales director projects

+46 (0)70-561 44 50
bert@norcointerior.se

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Johan Götesson

Senior adviser

+46 (0)321-68 77 99
johan@gotessonsdesigngroup.com

Mika

Mika Haglund

COO

+46 (0)321-68 77 27
mika@gotessonsdesigngroup.com

Dajana_web_GDG

Dajana Omanovic

Product Development Director

+46 (0)321-68 77 52
dajana@gotessonsdesigngroup.com

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Jens Sonnbjer

HR Director

+46 (0)765-64 73 13
jens@norcointerior.com

Jessica Carlstein

Marketing Director

+46 (0)321-68 77 30
jessica@gotessonsdesigngroup.com

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Fredrik Rosenholm

SUSTAINABILITY DIRECTOR

Stellan Bygård

Q&P Director

+46 (0)321-68 77 61
stellan@gotessonsdesigngroup.com

Marika Hermansson

CFO

+46 (0)321-68 77 46
marika@gotessonsdesigngroup.com

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Hanna Nilsson

CSO

+46 (0)702-25 64 73
hanna@norcointerior.com

About us

Founded

1984

CEO

Emil Johansson

Location

Ulricehamn

Number of employees

About 500

Head Office and Warehouse

Götessons Design Group HQ
Rönnåsgatan 5B
523 38 Ulricehamn

Götessons Design GmBH
Heinrich-Hertz-Straße 3
63303 Dreieich, Germany

AM Acoustics HQ
Falkåsvägen 4
311 21 Falkenberg

David design
Kajpromenaden 24
252 67 Helsingborg

Götessons Design SAS
5 Avenue de Villeneuve
92420 Vaucresson 
France

Scan Sørlie AS
Vistergrenda 80
1719 Greåker
Norway

Norco Interior
Bryggargatan 6
111 21 Stockholm

Sias Contract
Fornebuveien 37
1366 Lysaker
Norway

Stockholm Inspiration Room
Rosenlundsgatan 38F
118 53 Stockholm

Göteborg Inspiration Room
Kyrkogatan 20—22
411 15 Göteborg

Clarion Malmö Live
Dag Hammarskjölds torg 2
211 18 Malmö 

Clarion Stockholm (Loop)

Australia, Austria, Bahrain, Belgium, Bulgaria, Chile, China, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Färoe Islands, Germany, Greenland, Guadelope, Hungary, Iceland, Ireland, Israel, Italy, Kroatia, Latvia, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Panama, Philippines, Poland, Portugal, Reunion, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, Ukraine, United Arab Emirates, United Kingdom, USA, Åland